AI-Driven Experiential Design & UX Strategy Studio
San Francisco, CA · Est. 2019
Just because you can build anything, doesn't mean you should.
The most expensive mistake in product development isn't a bad launch. It's building the wrong thing beautifully. THUNKtank exists to close that gap — with research, strategy, and the kind of human insight no AI generates alone.
More than wireframes. THUNKtank embeds as your senior design leadership layer — shaping product direction, aligning stakeholders, and building the systems that let teams scale without losing coherence. We bring the point of view that turns scattered features into a coherent product.
Ideal for funded startups without a VP of Design, and teams rebuilding after shipping the wrong thing.
Structured validation sprints that pressure-test your core assumptions before a single line of production code is written. We surface the friction your team is too close to see — and give you the confidence to build with conviction, or the clarity to pivot before it's expensive.
Scope: 2–4 week sprints. Deliverable: go / no-go brief with prioritized insight.
Live, facilitated sessions with screened participants who match your actual audience. We design the test, moderate every session, and deliver findings in plain language — with recordings, clips, and ranked themes your team can act on immediately. No academic reports. No ambiguity.
5–8 sessions per round. Results delivered in 10 business days.
"The decisions you make before you build determine everything that comes after."
— THUNKtank Research PrinciplesAI-powered personas built on real behavioral research — not demographic stereotypes. Stress-test your flows, copy, and concepts at any stage of development, at any scale. Synthetic testing doesn't replace human sessions. It makes them sharper by telling you exactly where to look.
Grounded in behavioral research. Correlates at 90%+ with live session outcomes. Ideal for rapid iteration cycles.
From positioning to channel sequencing, our GTM plans are grounded in validated user research and competitive reality. We've seen too many great products launch to the wrong audience at the wrong time with the wrong message. We build the brief that changes that outcome.
Includes: positioning brief, audience segmentation, launch sequencing, and 30-day success metrics.
Start with a 30-minute strategy call. No pitch deck. No proposal. Just a real conversation about what you're building and what stands between you and the market.
Book a Strategy CallOr reach us directly at jaztuck@gmail.com